Casamigos RTS FIFA World Cup 2026™ Watch Party

We brought the spirit of the World Cup to Los Angeles for the highly anticipated launch of Casamigos Ready-to-Serve Margaritas in Classic Lime and Spicy. Hosted by Gabrielle Union, the activation was designed to elevate the traditional watch party into a premium brand experience. We approached the experiential design with a clear vision: the most memorable tournament moments happen far beyond the screen. By blending high-end hospitality with the electric energy of a live match, we crafted a dynamic space featuring engaging touchpoints meant to fuel friendly rivalries and spark genuine connection. The result was a vibrant, immersive environment where fans were brought together over a shared love of the game - and the perfect Casamigos pour.