Baileys Brings Giant Churros Moving Through The City.

The idea came from a brainstorm of complete hypotheticals. A one-pager of what-if ideas. Thinking about the impossible made it possible. We took a typical product launch party ask for Baileys Churro to the next level - no literally.

The idea of a churro being linear in nature and putting it on a surface for all to see in Miami - the highspeed Brightline train was the perfect churro canvas!

We created the ultimate launch party at the train station, on the platform, and on the train!

This idea grew to plastering Baileys Churro’s bright graphics to announce its launch on moving vehicles in major cities thorughout the country.

Designed with Katie Copeland & Mark Wetzel