Celebrating 40 Years of Shopping Brought to Life

To celebrate QVC’s 40th anniversary, we developed the creative direction and spatial design for an exclusive creator and influencer summit. The core of the experience revolved around three immersive "lived summer moments" where attendees connected with QVC hosts to discuss the power of social selling. We designed highly detailed product vignettes: a lush Summer Garden Party, a resort-inspired Summer Escape featuring product-display cabanas, and a dynamic Summer in the City NYC streetscape.

Because the event doubled as a TikTok Shop Super Brand Day, we also designed a dedicated livestreaming set for continuous live selling, alongside the main stage for keynote speakers and a live taping of John B’s new podcast. To round out the experience, we curated tailored hospitality moments and interactive touchpoints, including a custom scent bar, branded photo ops, and a nostalgic vintage sticker machine—resulting in a fully cohesive, engaging brand immersion.

Designed with Sean Dickinson